The Fashion Network (TFN), The University of Illinois Urbana-Champaign Registered Student Organization mission statement reads as follows: ‘To connect and facilitate collaboration between individuals and groups interested in fashion at the University of Illinois at Urbana-Champaign’ through Styling, Modeling, Photography, Videography, Marketing, Advertising, Writing, and Graphic Design outlets. Four photoshoots and various events take place each semester within the organization. A fashion magazine documenting these photoshoots is designed throughout the course of the semester, and wrapped up towards the end of the season - this is Olivia Sims’ responsibility, communicating the organization’s creative work experienced through photoshoots with visuals and writing content, neatly structured in a publication.

As the Creative Director of Design at The Fashion Network (TFN), Sims was responsible for overseeing the aesthetic cohesion of all visual elements produced by the organization. This encompassed the development of photoshoot concepts, creation of mood boards, curation of model outfits, publication design, social media grids, and the design of sets and props. Sims worked closely with the Creative Team to conceptualize and execute the visual direction of TFN’s projects, ensuring that every piece of content aligned with the organization’s brand identity. Managing these responsibilities while also being a full-time student at the University of Illinois Urbana-Champaign, Sims demonstrated exceptional time management and leadership, balancing the demands of both roles with efficiency.

In the Spring 2023 season, Sims played a pivotal role in the design and production of The Fashion Network Magazine, TFN’s semesterly publication. This included directing the creation of original design templates, managing a team of graphic designers, and providing one-on-one guidance to ensure high-quality output. Sims was responsible for overseeing the entire magazine process—from coordinating photo shoots and gathering content, to finalizing design elements and crediting contributors. The result was a cohesive and visually compelling publication that encapsulated the essence of the Fall 2023 semester. Additionally, Sims was tasked with managing the overall visual and brand identity of TFN, ensuring that all media produced across various platforms maintained a consistent and polished aesthetic.

Sims also played a key role in TFN’s major events, such as the Circular Fashion Expo (CFE), where they led the creative direction, defined the event’s theme, and collaborated with the Creative Team to ensure the design reflected the desired visual narrative. Their involvement extended beyond design, as they also assisted with model styling and directed photoshoots to ensure the final images captured the intended aesthetic. In addition to event and publication work, Sims contributed to the management of TFN’s social media presence, designing and posting content for Instagram feeds, stories, and reels to engage the audience and promote TFN’s initiatives. By coordinating design resources and assigning tasks to other designers, Sims ensured the design process ran smoothly, filling any gaps and maintaining a high standard of work throughout the semester. Ultimately, Sims’ leadership in the creative process helped elevate TFN’s visual identity and maintain a cohesive, professional image across all channels.