In her role within the marketing department of a bridal company, Olivia Sims is responsible for a range of creative and marketing tasks, ensuring that all graphic design and assets reflect a high standard of quality and align with the brand’s identity. This includes designing graphics for the websites and managing the visual consistency of the company’s online presence by balancing all backgrounds across all product shots. Olivia designs and schedules emails for bridal, prom, and quinceañera divisions, tailoring each to align with the creative direction effectively.

A key component of Olivia's responsibilities is product image retouching, utilizing Adobe software to ensure all website images are accurate and of superior quality. She also contributes to the creation of marketing materials for campaigns, including print ads, sales images, runway visuals, postcards, hangtags, runway lineups, and mannequin cards. Collaborating with the creative director and team members, Olivia helps develop runway show materials that reflect the brand's identity and works efficiently with other product divisions to create cohesive marketing assets.

In addition to these duties, Olivia has captured social media content at hosted events, ensuring the company’s happenings are captured thoroughly. This role requires a deep understanding of retouching techniques, visual design, and effective cross-team communication to produce high-quality marketing materials.