Leading Edge Innovations (LEI), is a premiere formulator of skincare, cosmetic, personal care, and OTC products, helping brands meet the needs of an ever-evolving beauty market. LEI is distributing the global skincare and personal care market with forward-thinking approaches to development and delivery. From product concept to delivery of finished goods, Leading Edge Innovations helps brands meet the needs of an ever-changing marketplace.

Sims assisted in elevating LEI’s outreach and image with the existing customer base, new target clients, and the cosmetic & personal care industries through strong communication, writing, and design skills. She had responsibilities such as updating all company presentations to create uniformity across all LEI-branded material, assisting in implementing targeted email campaigns for new business generation (i.e. Constant Contact), helping support all new marketing program initiatives, where requested, helping generate new business opportunities across various product segments, assisted in executing LEI product marketing sell sheets, including design and copy, and was responsible for LEI product presentations/brochures for new product/collection launches