What is Leading Edge Innovations (LEI)?

Leading Edge Innovations (LEI), is a premiere formulator of skincare, cosmetic, personal care, and OTC products, helping brands meet the needs of an ever-evolving beauty market. LEI is distributing the global skincare and personal care market with forward-thinking approaches to development and delivery. From product concept to delivery of finished goods, Leading Edge Innovations helps brands meet the needs of an ever-changing marketplace.

What was Olivia Sims’ Role as a Marketing/Design Intern at LEI? (Overview)

Sims assisted in elevating LEI’s outreach and image with the existing customer base, new target clients, and the cosmetic & personal care industries through strong communication, writing, and design skills. 

Responsibilities:

-Update all company presentations, to create uniformity across all LEI-branded material. 

-Assist in implementing targeted email campaigns for new business generation (i.e. Constant Contact). 

-Help to support all new marketing program initiatives, where requested, to help generate new business opportunities across various product segments.

-Assist in executing LEI product marketing sell sheets, including design and copy. 

-Responsible for LEI product presentations/brochures for new product/collection launches