branding development
banner design displayed at CFE.3
banner design displayed at CFE.3
banner design displayed at CFE.3
banner design displayed at CFE.3
banner design displayed at CFE.3
CFE.3 program design
CFE.3 program design
CFE.3 program design
CFE.3 runway theme deliverable
Powered by The Fashion Network (TFN) in partnership with the Siebel Center for Design (SCD) - The Circular Fashion Exposition (CFE.4) is the fourth The University of Illinois’ premiere exposition for the new generation of fashion futurists. The Circular Fashion Expo is an event designed to bring all of the elements of a circular fashion system into one, epic event so that the campus community & local stakeholders can collectively create a thriving circular economy. The day-long exposition features the following events:
Clothing Swap — donations are received & tracked. People can donate their preloved things, then buy any number of garments and only pay a small swap fee.
Vendors — from artist to jewelers to students simply selling what they pulled from their wardrobes.
Upcycling Services & Workshops — 1-on-1 sessions to teach visitors the basics of garment repair like sewing, stitching, & patching.
Interactive Art Installation — completely constructed with recycled materials, visitors can walk through an interactive exhibit and contribute to a collective installment piece.
Runway Performances & Design Competition — an epic finale to the day-long experience with 100+ models representing different modeling/photography/fashion organizations on campus and a prize pool for fashion designers to compete with upcycled & zero-waste looks in the Design Competition portion.
Live Music — a full schedule of live music throughout the day of the event.
Community Building & Networking — a once-semester opportunity to engage with the student body and greater CU area in conversation and action surrounding the circular economy, impact of circular living, and community supporting these efforts
1000+ ATTENDEES
90 VENDORS
30 STUDENT ARTISTS
100+ MODELS
25+ DESIGNERS
12+ MUSICIANS & ARTISTS
CFE Instagram feed for SP23
CFE Instagram feed for SP23
CFE Instagram feed for SP23
CFE Instagram feed for SP23
CFE Instagram feed for SP23
previous CFE Instagram feed
Olivia Sims focused on graphic design, PR, branding, and all advertising-related deliverables leading up to the Spring 2023 CFE.3 event. Over the course of three months, she balanced her role as Director of The Fashion Network (TFN) and full-time student responsibilities while managing all visual and promotional aspects of the event.
Sims played a key role in the rebranding of CFE.3, working closely with the creative team to develop and execute the event’s runway theme, Danse Macabre: An Allegory on Horror. She collaborated with the Creative Director of Styling to create mood boards that guided the styling of TFN runway models, and communicated these details to other designers and agencies involved in the event.
Sims also designed a new logo and executed all branding elements, including a complete overhaul of the CFE.3 Instagram account. She implemented a black-and-white theme with unified design elements and managed all content, from Instagram posts to event copy, ensuring effective communication with followers consistently prior and during the event.
Additionally, Sims designed posters, banners, and a physical program detailing the event schedule and credits for performers, models, photographers, and other contributors. These materials were distributed at both the venue and across campus. She also contributed to the TFN runway soundtrack, offering music suggestions that were incorporated into the final version.
During the event, Sims co-directed the TFN runway segment, overseeing models and ensuring the flow of the show. She attended all rehearsals and directed her assigned group of models on show day. In addition, Sims styled and walked in the executive board member runway segment alongside other directors.
Sims was primarily responsible for designing all advertising-related materials, deliverables, posters, banners, the program, graphics, etc. for the day-of and in preparation for the fashion-oriented event.
(1) 8.5 X 11-inch EVENT PROGRAM —> 700+ COPIES PRINTED/FOLDED
(1) 272 X 54-inch ‘CIRCULAR FASHION EXPO’ BANNER
(3) 100 X 50-inch ‘C F E’ BANNERS
(4) 54 X 54-inch VERTICAL ‘CIRCULAR FASHION EXPO’ BANNERS
(6) 6 X 2-foot STATION BANNERS
(30) 8.5 X 11-inch POSTERS —> 1000+ COPIES DISPERSED ON CAMPUS