Advertising 409/509 Media Entrepreneurship introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluation an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

2nd It won first place in the Spring 2024 Pitch Competition which was presented for the class and a panel of industry professionals in a ‘Shark Tank’ manner. The team worked on the business concept of 2nd It throughout the semester starting with ideation and market research to customer segmentation, finance, user experience design, monetization, and promotion.

The videos above walk through the procession of 2nd It, beginning with the final pitch and ending with the initial research.